GIE+EXPO: Grammer seating solutions at America’s largest trade show for outdoor power equipment

  • Highlights on booths 10070 and 6260D: MSG45 suspension seats and S731 seat top for Turf Market
  • GIE+EXPO running from October 20-22, 2021, in Louisville, Kentucky, USA
  • 20,000 expected attendees, 1,000 exhibitors on 675,000 ft2 area

Grammer AG, October 20, 2021 – At the GIE+EXPO in Louisville, Kentucky, Grammer will display exciting seating solutions on two booths indoors and outdoors. The 20,000 attendees expected to visit the show from October 20-22, 2021, have the opportunity to see Grammer's high-quality products at booths 10070 and 6260D. Highlights are the MSG45 series of suspension seats and the S731 seat top for Turf Market.

It will be the fifteenth year for Grammer to attend America’s largest trade show for outdoor power equipment and lawn and garden equipment. Louisville will be the meeting place for dealers, retailers, distributors, general contractors, landscapers and many more. “I’m really looking forward to the three days of the GIE+EXPO in Kentucky,” says Dr. Andreas Diehl, President Division Commercial Vehicles at Grammer AG. “Every time we’ve been there since 2007, we meet interesting people and have done great business. With the MSG45, the S731 and our other seating solutions, we’re offering some exciting products for the green industry and equipment market that is really big here in the U.S. and therefor very important to us.”

High-quality seating solutions for outdoor equipment

With the opportunity of both indoor and outdoor space available, Grammer will present its products on the two booths 10070 and 6260D. There, Grammer will showcase its great knowhow when it comes to seating expertise. One of the highlights on display will be the Grammer MSG45, a low-profile mechanical suspension seat, that provides comfort, safety, and durability. It offers fore/aft adjustment as well as backrest angle adjustment and was designed to accommodate all body sizes and types. Seatbelts and an operator presence switch keep the user safe.

With the S731 seat top for Turf Market, Grammer shows an entry product that fits for a wide range of mower seating platforms, from basic static seats to suspended seats. A cut and sew design in different colors and styles makes it the ideal choice for customization. In terms of quality and design, the seat is on a par with high-quality Grammer products for agricultural machinery with the basis of a sturdy metal frame for long durability. Two highlight features are the easy replacement of the cushions without having to change the entire seat and the modularity of the S731 to be easily upgraded to a suspension seat.

These Grammer products among others can be found on the booths 10070 and 6260D of the GIE+EXPO that will run from October 20-22, 2021, at the Kentucky Exposition Center in Louisville, Kentucky, USA.



Grammer becomes Strategic Supplier of Global Forklift Platforms for Hyster-Yale Group, Inc.

-Future counterbalance forklift products from  Hyster-Yale Group in Europe and the United States will be equipped with GRAMMER seats 
-Innovative seating solutions stand out with their high degree of comfort and ergonomic features
-High level of quality across all GRAMMER locations also key for the strategic relationship


Amberg, June 2nd, 2020 – Grammer AG, an international supplier of seating systems for the commercial vehicles sector, has concluded a strategic relationship with one of the leading manufacturers of material handling systems. This means that Grammer will manufacture the seats for the new forklift platform of the Hyster-Yale Group, Inc. for both the European and US markets. The US-headquartered company, Hyster-Yale is a leading, globally integrated, full-line lift truck manufacturer, offering a broad array of solutions aimed at meeting the specific materials handling needs of its customers.


“This strategic relationship with Hyster-Yale is a further confirmation of Grammer’s attractive product portfolio and leading global footprint. We are thus able to equip the new forklift platform of Hyster-Yale with our innovative, locally produced seating solutions – both in the United States and Europe,” notes Thorsten Seehars, CEO of Grammer AG, about the agreement concluded. “This newly established relationship strengthens our position in the market for seats and seating systems in Europe and the United States.”


Global Footprint and Top Quality 
The next generation of counterbalance forklifts from Hyster-Yale will be equipped with innovative seating solutions from Grammer, which stand out thanks to their high degree of comfort and special ergonomic features. The seats will be produced locally at Grammer locations in both regions. This regional organization and the associated flexibility – all while ensuring compliance with highest quality standards at the Grammer facilities – were key factors in the decision made by Hyster-Yale.

Established Supplier for Global Producers
Over the coming years, this new relationship will allow Grammer to continue the expansion of its market position in North America in this segment. Part of Grammer’s growth strategy is to supply customers with products and innovations of consistent quality – even across national borders. In doing so, the new organization enables us to coordinate even better throughout the division, which operates around the globe, with the corresponding customer management, while the local presence and flexibility are ensured by the regionally managed production facilities. As part of this collaboration, uniform quality standards and the sharing of best practices across all regions are the responsibility of the global functions of the Grammer Group.


Grammer AG

Grammer AG, based in Amberg, Germany, specializes in the development and production of components and systems for car interiors as well as driver and passenger seats with suspension for on- and off-road vehicles. 
In the Automotive segment, we supply headrests, armrests, center consoles, high-quality interior components, and control systems as well as innovative thermoplastic solutions for the automotive industry to renowned premium car manufacturers and to system suppliers to the automotive industry. The Commercial Vehicles segment comprises the business areas for seats for trucks and off-road vehicles (tractors, construction vehicles, forklifts) and for train and bus seats. With over 15,500 employees, Grammer is active in 20 countries worldwide. The Grammer stock is listed in the Prime Standard and is traded on the Munich and Frankfurt stock exchanges and on the Xetra electronic trading system.

Hyster-Yale Group, Inc.

Hyster-Yale Group, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks and aftermarket parts marketed globally primarily under the Hyster® and Yale® brand names.  Subsidiaries of Hyster-Yale include Nuvera Fuel Cells, LLC, an alternative-power technology company focused on fuel cell stacks and engines, and Bolzoni S.p.A., a leading worldwide producer of attachments, forks and lift tables marketed under the Bolzoni®, Auramo® and Meyer® brand names.  Hyster-Yale also has significant joint ventures in Japan (Sumitomo NACCO) and in China (Hyster-Yale Maximal).  Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY).  Hyster-Yale Materials Handling, Inc. and its subsidiaries, headquartered in Cleveland, Ohio, employ approximately 7,800 people worldwide. 

Grammer Exclusive Supplier for Leading US Material Handling Producer

Grammer, one of the leading international suppliers of components for passenger vehicle interiors and seats for commercial vehicles, has gained a new key-account customer for its seating systems.